The New York-based company, with offices in Romania, uses artificial intelligence algorithms to authenticate users based on how they type on both mobiles and PCs. By comparing keystrokes against previous recordings, TypingDNA's authentication technology can enable existing applications such as authentication, fraud detection, password recovery, and online education assessment to fingerprint users securely than traditional forms of two-factor authentication. The company's simple training process ensures that further attempts from a specific user can be recognized and matched against their known account, improving security without compromising user experience.