They have three core business segments: U.S. Retail, International, and Convenience Stores & Foodservice. Their products include snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. General Mills' largest brands include Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. They operate in over 100 countries, with 77% of their revenue coming from the United States. The company also sells products into the food-service channel and commercial baking industry. General Mills values being a force for good and encourages learning and growth among its employees.