HelloTravel addresses the challenges faced by both travelers and travel agents. For travelers, finding specialized travel professionals and non-commoditized travel services is often inefficient. Additionally, there is a lack of credible platforms for reviewing travel agents. HelloTravel's open and trustworthy review system helps build a reliable ecosystem and rewards travel agents. On the other hand, travel agents struggle to acquire new profitable customers, especially since the industry is fragmented, with a majority of agencies being single-location and having limited technology skills. HelloTravel overcomes these barriers by offering a network that is hard to replicate, with consumer reviews of travel agents, resulting in a growing network effect. With over 370,000 people already benefiting from their services across 38 countries, HelloTravel is a profitable travel portal that prioritizes serving travelers and ensuring they have the best travel experiences.