In 1992, the company's founders noticed that soft toys at the time were not safe or hygienic for babies, so they designed a short-pile toy with embroidered eyes that would not come out. This toy, called "Nouky," became a huge commercial success and led to the creation of the Noukie's brand in 1996. The brand has since expanded to offer a full range of childcare products based on its characters, with a focus on kindness and rigour, and a commitment to contributing to a more positive world. #GROWTOGETHER