The company gathers and analyzes billions of data points from various sources, such as real-time advertising data, website traffic, and social media, to provide B2B clients with behavior intelligence about organizations related to their activity against specific keywords and phrases. Their custom-designed programs offer better intelligence about prospects, more efficient resource utilization, and increased revenue opportunities. Prelytix revolutionizes B2B client opportunities by analyzing the web activities of entire organizations, rather than relying on the actions of a single individual. By analyzing and weighting the overall level of organizational activity and consumed content, they identify companies with real projects related to their clients' products/services. This ongoing daily gathering and analysis of data, along with proprietary tools, processes, and scoring algorithms, result in better information, improved resource utilization, and higher revenues for their clients.